Everyday Low vs Sub-Zero Fares

Malaysia Airlines (MAS) has on 5 May 2008, announced its latest campaign "Everyday Low Fares" that tremendously make AirAsia becomes so paniac. Actually, it is good seeing both operator 'fighting' with each other, coz all the while we only have been bullshitted  by AirAsia in term of package that they offered.  

One thing make me smile is, couple of days after MAS announced, AirAsia has come out with its Sub-Zero campaign. Tony Fernandez (AirAsia prodigy) has announced 2 subsidized offer as a counter attack against MAS. AirAsia claiming that their tickets are still the lowest among other (MAS).  Tony had revealed their latest plan as to react against MAS' copy cat campaign:

1. AirAsia would pay the difference to its passanger if they  can find any MAS airfare is lower          than the cheapest offered by AirAsia.

2. AirAsia will launch its cheaper than sub-zero fare in a few days time. 

However, one thing for sure, this competition between MAS and AirAsia is actually beneficial for the public.